A platform is a channel you work in — Instagram, podcast, newsletter, YouTube. Each one gets its own workspace with the same tabs: dashboard, planning, content anchors, content creation, library, analytics and settings.
The platform picker at the top has “Add a platform”. Pick a kind, answer a short wizard (language, account identity, direction) and the workspace opens.
Start with one. A platform is a commitment to ongoing content, and three empty platforms aren't worth one that works. You can add more at any time.
Asked
No, and they're two different things. A handle in settings tells the system which page to read from the outside — that's what feeds the diagnosis and the analysis.
The official connection (“Connect to Instagram”) is a login through Instagram itself, and it's what lets us read the numbers Instagram only shows the account owner — views, reach, saves. Without it, the dashboard numbers are partial.
Do both: the right handle in settings, and the official connection from the button in the platform workspace.
That happens when your browser is signed into a different Instagram account than the one you're connecting. Log out on Instagram itself, then click connect again and sign in with the right page's account.
If the account simply isn't in the list, it isn't set up as a page you manage under the account you signed in with.
Yes. Almost every platform supports several instances — several Instagram pages, several YouTube channels, several podcasts — each with its own handle, direction and content. Switch between them from the picker at the top.
The exception is the newsletter: one newsletter per brand.
Anchors, templates and content belong to the instance you created them in. What you built for one page won't appear on the other, and that's deliberate.
Dashboard — the page's numbers and what's in progress. Planning — a board where each content item moves through stages until it goes out. Content anchors — the recurring subjects content is written from.
Content creation — where the posts themselves are made. Library — the files and outputs you've kept. Analytics — performance over time. Settings — handle, content language and the channel's direction.
Tabs you set once (library, distribution, public page, settings) are folded under “More” so the row stays readable.
Two sources. What's public on your page is read by a periodic scan — followers, likes, comments, recent posts. What's private — views, reach — only arrives through the official connection.
Updates aren't instant. If you just connected, numbers show up after the next sync, not the same second.
A metric with no data shows as empty, not as zero. Zero means “measured, came out zero”, which is a different statement.
Content language is set per platform, and on first connection Coflow detects it from your existing content instead of asking.
If the detection is wrong, change it in the platform's settings. It's separate from interface language — an English interface with Hebrew content is a normal setup.
The platform's row menu under “My platforms” has a remove action. The platform leaves the menu, and its content can be restored for 30 days.
Removing isn't deleting your Instagram account and isn't revoking the official connection — it only takes the workspace out of the system.
TikTok, LinkedIn, X and others appear in the list because they're taken into account in recommendations and in the diagnosis — but a full workspace hasn't been built for them yet.
The platforms that work end to end today are Instagram, podcast, newsletter and YouTube.
The academy is in the product too, with a direct link to every screen an answer mentions.
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