There are two kinds of numbers here. Exposure numbers — followers, views, likes — which say how many people saw. And conversion numbers — who left details, who bought, and where they came from — which say what worked. The second kind is the one that decides. And every screen shows only what was actually measured: what isn't known shows as empty, not as zero, because “not measured” and “came out zero” lead to opposite decisions.
Home is your entry point: the spaces you have and your open tasks, so you know where to go.
The dashboard is the state of the brand: the headline numbers, what's in progress, and what's worth doing now.
On the product page, not on the platform dashboard. The dashboard says how many people saw; the product page says which of them moved — exposed, driven, left details, bought.
Two things have to be set up once for that to work: a product, and a link between the product and whatever leads to it — the form, the page, the list, and the anchor marked as promoting it. After that the “most came from…” line builds itself.
What can't be known isn't guessed. A sale that happened in a DM or on an external site shows as “can't count yet”, not as zero — deliberately, because the difference between “didn't sell” and “sold somewhere I can't see” is the difference between a right and a wrong decision.
Either there's no data yet (you just connected, or there aren't enough posts or sends), or the metric comes from a source that isn't connected.
Empty isn't a failure. It says “I have nothing to base this on”, which is more useful than a zero that looks like a result.
Because the system doesn't check what actually went up on Instagram. A date on the board is a plan, so such an item shows as “planned”.
A podcast episode is the exception: it has a real publication state the system knows about.
In the platform's analytics. That's where trends live — not just how many followers you have, but which way it's moving.
It needs continuity to be worth reading. Two weeks of data isn't a trend.
One picture of every channel: what's connected, how many subscribers and listeners there are, and the state of distribution.
It's the screen that answers “how many people do I actually have” without going platform by platform.
The academy is in the product too, with a direct link to every screen an answer mentions.
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