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Marketing campaigns

A campaign is any move that runs across several channels at once over a stretch of time — a launch, a promotion, a new cohort. Instead of scattering it across boards, it sits as one thing with a schedule.

What's the difference between a campaign and a funnel?

A campaign is what you publish: stories, posts, emails, a broadcast — laid out by day across several channels.

A funnel is what happens automatically to a person who came in. A campaign brings people to a door; the funnel is what happens once they walk through it.

A real launch has both: a campaign that publishes, and a funnel that catches.

How do I plan a campaign?

Give it a name, pick which platforms it runs on, and set a date range (or a length in weeks). Then add pieces to the schedule — what goes out, where, on which day.

A scheduled piece is also a task: it doesn't vanish when its date arrives, and it doesn't count as published unless you say so.

Can I break down someone else's campaign?

Yes. Give a handle and a date range, and the system reads what went out on those days and lays it out as a schedule — so you can see the structure: what preceded what, how many warm-up days, when the sale opened.

It's a learning tool, not a copying tool. What comes out is the skeleton of a move, not its content.

Want to see it from the inside?

The academy is in the product too, with a direct link to every screen an answer mentions.

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